9 key metrics for a kickass website audit

So, you’re about to undertake a website performance audit and you’re using your tried and tested strategy and tick list that has served you well for the last few years. Everything’s peachy, right? Well, wrong, actually. Your website strategy should have moved with the times, and if you’re not including the following 9 key metrics within your audit then any strategy that emerges will almost certainly be less powerful than it could be.

9 key metrics

The following nine metrics can provide unparalleled insight into your website’s effectiveness at providing a polished user experience, keeping visitors happy and converting users into potential leads. They can also provide you with a robust overview of how well your content marketing strategy is working.

1. Number of unique visitors
2. New visitors vs. returning visitors
3. Referrals
4. Bounce rates
5. Load time
6. Keywords and ranking
7. Outbound links
8. Conversions
9. User location

Choosing a company to cover your audit

Even with a relatively experienced marketing team, a specialist outside company will likely serve your website audit well. After all, they have the everyday experience of website audits across a range of clients or sectors, as well as a specialist understanding of the key indicators above and how to get inside them using analytics.

When choosing a company to provide a professional helping hand, pay attention to their:

– Experience: Is the company in question knowledgeable and do they have a proven understanding of your business product or service and target market?

– Referrals: Does the company come with shining testimonials and a solid track record? If not, move along to the next.

– Methodology: What software does the company use to help with their audit? And do they involve professional content specialists within the process, such as content marketers and copywriters? Again, they should do and if they don’t then continue your search for a company that does.

Considering these different factors could help improve your site and allow you to make more of your company on the web.

Load time is a key performance indicator – check out our free guide to WordPress Load Time Optimisation.