Open Banking
Digital strategy, experience design & Enterprise WordPress development helping to position Open Banking as the dynamic & forward thinking expert in the future of banking & FinTech.
Introduction
Open Banking Implementation Entity was formed by the CMA in 2016, after a report showed that older and larger banks do not have to compete hard enough for customers’ business, and smaller and newer banks find it difficult to grow and access the market.
The Challenge
The previous version of the Open Banking website was split into B2B and B2C, with confused Information Architecture and site navigation making for a poor UX.
There was a lack of dynamic, engaging and visual design, meaning visitors were failing to engage with the site. In terms of content, the site was not set up to support up to date news, insights and events information. Resources for research, and case studies in the website were also lacking, which undermined credibility and trustworthiness.
Finally an inflexible CMS made it difficult for the team to make the rapid content updates required.
The Solution
ClarityDX led the discovery, UX, design & build of a best in class B2B digital experience and content platform that sits at the heart of digital marketing & communications for Open Banking.
This has made Open Banking the primary destination for B2B open banking news and insights, as well as promoting key services to visitors.
The site has been repurposed to have more focus on the ecosystem and partners in support of a B2B2C model. By taking this wider view, Open Banking is building a community within the open banking sector to increase engagement from the participants, both established and new, and making for an improved consumer experience.
Given the nature of Open Banking’s work, security was of paramount importance, and enterprise grade WordPress development hosted on a solution provided by our partner WP Engine ensured that this was achieved, without loss of flexibility or functionality.
The website now attracts new B2B participants to connect and enrol in open banking. It also promotes and drives adoption of open banking by consumers through building trust and increasing awareness.
Notable Features
- Updated UX & site map
- WP Engine Enterprise Hosting
- Google Tag Manager setup
- App Store
- Regulated Providers Directory
- Data API Integrations
- Document Library
- Content Migration
It was clear from the outset [ClarityDX] was a very capable agency. They are extremely knowledgeable and have a very strategic, well oiled project process that ensures quality and efficiency throughout the project lifecycle.
“What really gave me confidence in [ClarityDX] was their experience of working with other B2B FinTech companies to deliver Enterprise grade UX, design and WordPress development. They delivered on the brief of building a website that positions Open Banking as a dynamic, forward thinking expert in the field of open banking and data.”
“I would not hesitate to keep partnering with [ClarityDX].”
Vince Howard, Senior Digital Marketing Lead, Open Banking
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